Harbor Wholesale Ltd. is getting into alligator footwear.
Phillips-Van Heusen Corp. announced on Thursday it had inked a licensing deal with Harbor to produce Izod branded footwear in the U.S. and Canada. Under the license, which has an initial term through 2015, Harbor will produce and market men’s, women’s and children’s casual and dress casual footwear, leisure athletic shoes and non-beach sandals.
The new footwear will begin shipping this summer.
Harbor is also the global licensee for wholesale footwear for PVH’s Bass and G.H. Bass brands.
“We have enjoyed an excellent relationship with Harbor as its team has worked successfully to re-establish the Bass wholesale footwear business in the U.S. and overseas markets,” PVH President and COO Allen Sirkin said in a press release. “The company’s in-depth understanding of the shoe market and the precise positioning of brands give us great confidence as we look to build the Izod brand in footwear, a fast-growing, critical segment of the North American fashion market.”
Jim McCormick, president of Harbor, said in a statement he hopes to recreate in footwear the success the brand has had in apparel. “Footwear represents a great opportunity to capture the youthful, energetic spirit of the Izod brand, and we strongly believe our ‘casual value’ approach to this business mirrors what PVH has done so well with Izod apparel,” he said. “This agreement gives us a great chance to present a lot of color and really reflect the active personality of the brand.”