FN Pick: FTC’s Tough Tone

The athletic footwear industry was put on alert last week, as the Federal Trade Commission dealt a serious blow to the toning category. On Wednesday, regulator David Vladeck said Reebok would pay $25 million as part of a settlement related to claims about its EasyTone line. The announcement sent a clear message that the Bureau of Consumer Protection would likely scrutinize the promises of all fitness footwear, fueling speculation about which shoe company could be next.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s