FN Pick: FTC’s Tough Tone

The athletic footwear industry was put on alert last week, as the Federal Trade Commission dealt a serious blow to the toning category. On Wednesday, regulator David Vladeck said Reebok would pay $25 million as part of a settlement related to claims about its EasyTone line. The announcement sent a clear message that the Bureau of Consumer Protection would likely scrutinize the promises of all fitness footwear, fueling speculation about which shoe company could be next.