For the second time in a row, the website was chosen as the most used social networking program of the year, according to a recent survey of shoe executives, conducted by Footwear News. Thirty-five percent of voters said they utilized the site as part of their marketing strategy in 2011, up slightly from 34 percent in 2010.
The second-most-popular social networking tool was Twitter, which also recorded a slight uptick in usage, to 24 percent from 22 percent.
Other top sites were LinkedIn, with 13 percent of votes; YouTube, with 11 percent; and Blogger, also with 11 percent.
Just 3 percent of voters said they use the Myspace website — half as many as in 2010 — while the remaining 2 percent of participants chose other networking options.