Deckers Shutters Simple Shoes

Simple is saying farewell.

Goleta, Calif.-based Deckers Outdoor Corp. announced on Tuesday it would cease distribution of its Simple Shoes brand, effective Dec. 31.

While Chairman, President and CEO Angel Martinez said in a statement he was proud of the brand’s efforts in producing eco-conscious footwear, the company chose to focus its efforts on its recently acquired Sanuk brand.

“Given that there is some degree of overlap between Simple and Sanuk consumers, and Sanuk’s positive outlook and global appeal, we make this difficult decision knowing it is in the best interests of the brands, the company and its shareholders,” Martinez said.

Deckers purchased Orange County, Calif.-based Sanuk in May for $120 million.