Crocs Inc. named Becky Gebhardt senior creative director.
In the newly created position, Gebhardt will be responsible for concept creation in sales and brand strategy, as well as driving the online and in-store Crocs customer experience. She previously worked as VP of creative, PR and online experience at Avelle Inc., formerly known as Bagborroworsteal.com, and at Land’s End as VP of creative.
“Gebhardt has an extraordinary talent for conceptualizing compelling consumer brand marketing solutions that will broaden Crocs awareness, increase sales and enhance customer loyalty,” said John McCarvel, president and CEO for the Niwot, Colo.-based brand. “Her understanding of the brand’s new positioning and expanding product line will help us continue to elevate and evolve the Crocs brand globally.”
Crocs’ business has been on the upswing, as the company has plotted more diversified styles, as well as undertaken a number of cost-cutting measures over the last year. The company has said it would like to reach $1 billion in sales.