The new line, which marks the beginning of an ongoing collaboration, will bow during this week’s Micam show.
“I want to create pieces that are casual in spirit and reflect London’s cool urban vibe, building on Geox’s exceptional and innovative shoemaking technology,” said Cox, who rose to fame with his Wannabe loafer.
Mario Moretti Polegato, chairman of Geox, said Cox brings a fresh perspective to the brand.
“This new and innovative project will enable our clients to find designer shoes, interpreting our innovative shoe technology in a modern and contemporary way,” he said.
The debut collection features 18 styles for men and 20 for women, and includes classic wingtip moccasins and derby shoes with lightweight, flexible Geox breathing soles, or the combination of a traditional tubular loafer with a tennis sole.
Starting in January 2012, the new collection will be distributed in the U.S., key European markets such as the U.K., Italy and France, and Asia. The range will be available in top department stores, select Geox shops and specialty stores, with retail prices ranging from 100 to 150 euros, or $137 to $205 at current exchange.
Cox’s namesake footwear collection has changed hands several times over the years and is now produced by French firm Groupe Royer. The designer has been expanding outside of the footwear industry, too. Last year, he opened Cox Cookies & Cake, a bakery in London.