Rachel Fishbein (THE WINNER)
Fishbein wowed the judges with her patent-and-sequin platform shootie. “It’s very rock ’n’ roll and sexy,” Fergie said, adding that she could picture herself pairing the shoe with a short dress, or jeans and a T-shirt. “This says ‘I’m edgy but fancy.’” While Fergie commended Fishbein for clearly communicating her brand’s message, Tony Pelle complimented her for creating a look with seasonal staying power. “It’s a good shoe that would [sell] from September through the holidays,” he said. “The idea of sequins is [fun], and it’s great for fall.” But it wasn’t all rave reviews. Brandon Holley questioned whether the shoe best showcased Fergie’s presence and personality.
Fleming’s penchant for artistic and fashion-forward looks won her points with the judges, who applauded her zipper and stud-embellished platform sandal. “When I first saw this, I [thought], ‘This girl gets me,’” Fergie said. For Holley, the unique silhouette, including the exaggerated toe and ankle strap, boosted the appeal. “This could be a great shoe for Lucky,” she said. Though the judges were impressed overall, Pelle wondered whether a broad audience would embrace the shoe. “I like that she talked about making it affordable with the plastic hardware, [but] it might have a limited demographic geographically,” he said. “It looks great, but is it for the masses?”
Despite winning the previous three challenges, the judges unanimously agreed that Cizsek’s faux fur-lined lace-up shootie wasn’t the best fit for the Fergalicious mix. “It was a very safe attempt, the safest of the bunch,” Michael Atmore said, noting that the Fergie consumer expects a little more pizzazz. While Fergie applauded Ciszek’s attention to detail, she questioned whether the embellishments best captured her aesthetic. “The first thing I wrote was ‘masculine,’” she said. “Does it scream me? I don’t know.” Still, Pelle said, the look would likely perform well on the floor. “It’s very on trend for fall,” he said of the lug-sole bottom.