Cels Milestone: 40 Years in Style

As times have changed over the years, so have Cels and Chinese Laundry, adapting their product, manufacturing and sales techniques to keep up with the latest business currents.

1971
— Cels Enterprises founded as a fixturing company

1974
— Firm begins making private-label shoes, starting with the Buffalo sandal from Argentina

1978

— Cels inks private-label deal to be Esprit’s casual footwear manufacturer

1981
— In-house brand Chinese Laundry launches

1982
— Company begins manufacturing operations in mainland China

1985

— On Your Feet brand debuts, providing Cels entry into the casual footwear business

1986
— Cels acquires Passport, an established volume and mid-range brand

1989
— Company acquires the A’mano label

1993
— First Lady Hillary Clinton wears A’mano footwear during the inaugural week

1997

— On Your Feet spun off as a separate division

1999

— Cels opens its own 80,000-sq.-ft. product development complex in Guangzhou, China, to improve speed-to-market and design capabilities

2004

— Moderately priced CL by Chinese Laundry brand launches
— Children’s collection Little Laundry debuts

2007

— Company’s CL Wash line of sporty couture shoes hits

2008
— Chinese Laundry’s first branded store opens in Westfield Topanga Mall, in Canoga Park, Calif.
— Firm launches the young, urban Dirty Laundry brand

2009
— Chinese Laundry bows store in Las Vegas’ Fashion Show Mall

2010
— Retail location opens in London, marking company’s first move outside U.S.
— Higher-end Elise by Chinese Laundry line debuts

2011
— Firm signs an agreement to sponsor Miss Universe and Miss USA pageants
— Store at Miracle Mile Shops in Las Vegas is unveiled

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