As times have changed over the years, so have Cels and Chinese Laundry, adapting their product, manufacturing and sales techniques to keep up with the latest business currents.
— Cels Enterprises founded as a fixturing company
— Firm begins making private-label shoes, starting with the Buffalo sandal from Argentina
— Cels inks private-label deal to be Esprit’s casual footwear manufacturer
— In-house brand Chinese Laundry launches
— Company begins manufacturing operations in mainland China
— On Your Feet brand debuts, providing Cels entry into the casual footwear business
— Cels acquires Passport, an established volume and mid-range brand
— Company acquires the A’mano label
— First Lady Hillary Clinton wears A’mano footwear during the inaugural week
— On Your Feet spun off as a separate division
— Cels opens its own 80,000-sq.-ft. product development complex in Guangzhou, China, to improve speed-to-market and design capabilities
— Moderately priced CL by Chinese Laundry brand launches
— Children’s collection Little Laundry debuts
— Company’s CL Wash line of sporty couture shoes hits
— Chinese Laundry’s first branded store opens in Westfield Topanga Mall, in Canoga Park, Calif.
— Firm launches the young, urban Dirty Laundry brand
— Chinese Laundry bows store in Las Vegas’ Fashion Show Mall
— Retail location opens in London, marking company’s first move outside U.S.
— Higher-end Elise by Chinese Laundry line debuts
— Firm signs an agreement to sponsor Miss Universe and Miss USA pageants
— Store at Miracle Mile Shops in Las Vegas is unveiled