Bootights Aims To Create Year-Round Fashion

Bootights Aims To Create Year-Round Fashion
Bootights

Legwear styles for fall are making a statement with graphic tights and textures and nude sheers. And for the upcoming season, Bootights founder Shelby Mason is bringing in back seams and adding gray tones. Also for fall, Bootights will offer the Metro Chic line of sheer graphic tights and will continue work on its Luxe collection.

“[Bootights] solves a problem,” Mason said about the brand, which retails for $30. “To have to run around and find socks and then have them slide down your leg, bunch up or peak over the side of your boot is something we’ve all dealt with.”

The brand, founded in 2009 as hosiery attached to sock bottoms, is already pulling in major accounts for fall, including Dillard’s and Nordstrom and has expanded its reach to Australia and Canada.

Footwear News talks to Mason about trends for fall and creating styles that work year round.

FN: What are the major legwear trends for fall?
SM:
Back seams [are] hot and a lot of sheers. As far as colors go, we are keeping ours very neutral. Heather [gray] is going to be a really hot color. We are focusing on texture and fun patterns that are classic.

FN: How do you make tights and legwear a staple throughout the year?
SM:
We have ankle-height and mid-calf [styles]. The ankle height is great because you can wear them with ankle boots and booties. It’s a stylish way to show your legs but have a bit of covering.

FN: What fall footwear looks go best with your product?
SM:
I like the menswear look, and that will work well with our pinstripe, flannel, herringbone and cable knit. I also like the 1950s look and the “Mad Men” inspiration.

FN: What are some challenges of designing a product specifically for cold weather?
SM:
You want your legs to look sexy and don’t want the tights to be too heavy. We are a little more function and fashion, so we to try to find the right denier [for warmth] with the right pattern that will keep your legs looking sexy.

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