Atsco Named U.S. Distributor for Santana

Canton, Mass.-based Atsco Footwear has acquired the U.S. distribution rights for Santana Canada and Aquatherm by Santana, starting this fall. In exchange, Santana’s parent company, the Indeka Group, has acquired the rights to market Atsco’s Khombu line of footwear in Canada.

Santana footwear is designed in Italy, with the majority of styles also produced there. All footwear is waterproof and includes women’s dress and casual boots, retailing from $200 to $800.

A new territory management sales force has been added to oversee sales in the States. The Santana brands will be targeted to high-end department stores, independents and boutiques.