Adidas AG has appointed a new chief marketing officer to oversee the consistency and integrity of the Adidas brand.
Effective June 1, Hermann Deininger will be responsible for all three Adidas sub-brands — Adidas Sport Performance, Adidas Originals and Adidas Sport Style — to ensure all programs and products fit with the company’s overall direction, the firm said in a statement.
Brands he will oversee include Adidas by Stella McCartney, Adidas NEO, Adidas SLVR, Porsche Design and Y-3.
Deininger has been with the Adidas Group since 1985 and was most recently chief marketing officer for Adidas Sport Style for the last four years.
Additionally, Bernd Wahler, most recently chief marketing officer of Adidas Sport Performance, has been appointed head of innovation for the Adidas brand, effective July 1. He will report directly to Deininger.