What’s Selling: Comfort

Pegasus Shoes, Woodstock, N.Y.
1. Vibram FiveFingers
2. Jambu Planet and Papaya
3. Dansko Serena
On sale: “Things are always on sale,” said owner Len Sapiro. “For promotions, right now, we’re giving away a free pair of organic cotton socks with any online order, plus a $3 discount.”

When The Shoe Fits, Vancouver, Wash.
1. Brooks Adrenaline GTS 10
2. Keen Presidio
3. Aravon Maya
On sale: “Not a lot right now,” said owner Alan O’Hara. “The semi-annual sale will break on July 9, so right now I just have some discontinued stuff from last year, like old sandals.”

Comfort Shoe Gallery, Gig Harbor, Wash.
1. Taos Treasure
2. Naot Believe
3. Chaco Hipthong
On sale: “I have a sale rack of discontinued items, but as far as new products, nothing really,” said owner Lori Cain. “The sale rack is just shoes and boots left over from last winter, so it has some discontinued styles and colors. Some brands, like Dansko, never make it over there.”

Heart & Sole, O’Fallon, Mo.
1.Taos Prize
2. Romika Maui 01
3. Birkenstock Mayari
On sale: “Right now sandals are $10 off,” said owner Jerry Herndon. “No specific brand, just all sandals.”

Sole Food, Seattle, Wash.
1. Keen Newport
2. Creative Recreation Cesario Lo
3. Camper Laura
On sale: “There’s Keen, Indigo, Frye boots, a lot of sandals and closed-toe ballets,” said store manager and buyer Annie Kritsonis. “I usually put things on sale that I only have in one or two sizes left, so right now it’s a mixture of flats, sandals and pumps.”

All About Feet, Houston, Texas
1. Finn Comfort Phuket
2. MBT Sport 2
2. Dansko Serena
On sale: “A little bit of everything,” said associate Jackie Sabbe. “We put all the brands on sale at one point, but the big sales are at season ends. There will be a sale at the end of August and another one in January.”

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