Snow-packed sidewalks and long lines for cabs weren’t enough to dampen the enthusiasm of visitors and exhibitors at Bread & Butter in Berlin this week.
First-timers at the exhibition were impressed with the layout, organization and optimism of show attendees. “We thought it would just be a German show,” said Stefan Fisher, sales agent for Ludwig Reiter. “We’ve found it to be very international and have seen buyers from as far away as Russia and Taiwan.”
Wolverine brand showed its 1,000 Mile collection in the LOCK (Labels of Common Kin) hall. This area showcased authentic heritage brands such as Red Wing, Clarks Originals and Primeboots, alongside ready-to-wear brands such as Stetson and Spiewak.
“We’ve seen great retailers who’ve had a positive reaction to the brand. We love it at LOCK,” said Christina Vernon, market development manager for Wolverine International.
Show organizer Karl-Heinz Müller held a press conference on Thursday, showing footage of the mayor of Berlin welcoming revelers to his city at a Wild West-themed pre-show party on Tuesday night.
“Bread & Butter is a real driving force for the Berlin economy,” Müller said at the press conference.