Ugg Australia is going for the men’s vote.
The boot brand has tapped three-time Super Bowl champion Tom Brady for its first men’s marketing campaign. Under the multi-year deal, the New England Patriots quarterback will be featured in a global marketing campaign, starting in fall ’11. Brady also will consult on products for fall and future collections.
The Ugg brand, owned by Deckers Outdoor Corp., already includes a men’s offering with a full line of cold-weather and casual shoes, boots, slippers, outerwear and accessories. Success in the women’s category, however, has helped the brand achieve $800 million in predicted sales for 2010.
“[Brady] embodies the stylish, casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it,” said Deckers Chairman and CEO Angel Martinez in a written statement.