Ugg Counterfeiters To Be Sentenced

The leaders of an Australian counterfeiting ring — already found guilty of selling fake Ugg boots on eBay — will be sentenced as early as Friday.

Ugg’s parent company, Deckers Outdoor Corp., said the ring was discovered in 2007 during raids in the Melbourne, Australia area, where thousands of pairs of counterfeit Ugg boots were confiscated. In November 2009, the Federal Court of Australia granted Deckers, $7 million for damages related to trademark and copyright infringement.

Deckers has been aggressive in its fight against knockoffs. In 2009, the company reported terminating more than 2,500 websites and 20,000 eBay auctions suspected to be selling counterfeit Ugg boots. Last year, customs has also seized more than 60,000 pairs in countries including Canada, Germany, Italy, Japan, Korea, the Netherlands, Belgium, Switzerland, Russia, Ireland, the U.K., and the U.S.