Under Armour has a new big-name endorser in the NFL, the company announced Monday.
The Baltimore-based brand signed a multiyear deal with quarterback Tom Brady of the New England Patriots. Under the agreement, Brady will wear the brand’s apparel and footwear for training, as well as debut a customized Under Armour cleat in upcoming games. He will also receive an undisclosed amount of stock options.
As a three-time Super Bowl champion, MVP and holder of several NFL records, Brady is the firm’s highest-profile spokesperson to date.
“Tom Brady represents a lot of what Under Armour is all about,” founder and CEO Kevin Plank said in a written statement. “He’s humble and hungry and continues to be focused on winning and getting better every single day.”