A Charming Trend
Payless ShoeSource has raised more than $3.6 million for the Susan G. Komen for the Cure breast cancer organization since 2004. This month, the retailer is at it again, contributing 100 percent of the proceeds from its $2 Embrace the Cause charm bracelet (at right). Payless, a division of Collective Brands Inc., also offers the Sierra pink slipper by Airwalk for $18 for girls and $20 for women ($2 per pair will be donated to the cause).
Clogs for a Cure
Dansko is continuing its breast cancer awareness promotions with the Professional Pink Ribbon clogs, launching this month for $130. For every pair sold until Dec. 31, Dansko will donate $5 (up to $25,000) to the Susan G. Komen foundation. Several retailers, including Kassis Brothers in Charleston, S.C., and Strada in Northampton, Mass., partnered with Dansko to contribute to the program.
Manhattan Beach, Calif.-based Skechers is doing its part in the fight against breast cancer with the launch of Awareness Shape-ups, on sale this month. The limited-edition shoes feature the popular toning technology and a pink ribbon detail. The style retails for $110 in department stores, independents, Skechers locations and online. For each pair sold, $10 will be donated to the Breast Cancer Research Foundation.
Reebok recently debuted the Pink Ribbon ZigPulse sneakers, featuring cushioning technology created to diminish muscle fatigue and battle shin splints. As a supporter of the Avon Breast Cancer Crusade, Canton, Mass.-based Reebok will donate a minimum of $400,000 and up to $750,000 to the cause. The shoe retails for $99 and is available at Finish Line, Lady Foot Locker and Modell’s, as well as at Reebok store locations and online.
New Balance’s 2010 Lace Up for the Cure Collection includes footwear, apparel and accessories available year-round. The Boston-based company has pledged 5 percent of proceeds from the merchandise — a guaranteed $500,000 minimum donation per year until 2012 — to go to Susan G. Komen for the Cure. Roughly $8 million has been raised since 1989. New Balance stores will raise additional funds with $5 pink-shoe donation slips that will be posted in store windows, and customers who give money will receive a $10 coupon toward their next purchase.