Rocky Brands Announces Succession Plans

Rocky Brands Inc. said Thursday it will implement the firm’s succession plan next year.

David Sharp, president and COO, will become CEO and president on July 1, 2011. Mike Brooks, current CEO and chairman, will continue as executive chairman of the board.

“Having worked together for more than a decade, I’m very familiar with David’s many strengths and capabilities, and I’m extremely confident he’s the right person for the job,” Brooks, 64, said in a statement. “With David taking over the day-to-day responsibilities of running the company, I will have more time to focus on our longer-term strategic goals and to work with our key customers, vendors, investors and other stakeholders.”

Sharp, 55, joined Rocky Brands in 2000 and has served as president and COO since January 2005.