Puma Renews Usain Bolt Contract

Puma Renews Usain Bolt Contract
Usain Bolt

Puma’s love affair with Jamaican track-and-field star Usain Bolt continues.

The three-time gold medal winner renewed his contract with the athletic company Tuesday. It will now continue through the end of 2013. Although terms were not disclosed, Puma did say Bolt will receive more than any track-and-field athlete has earned. 

Bolt, 24, has been with Puma since he was 16. As part of the new deal, the runner will appear in ad campaigns, including the company’s London 2012 Olympic program, expected to launch in 2011. And he will continue to collaborate on such product lines as the Bolt Collection of footwear, apparel and accessories.

“Usain has been a tremendous force for the Puma brand,” Jochen Zeitz, chairman and CEO of Puma, said in a statement. “He embodies the joy, playfulness and irreverence that are the cornerstone of our brand.”