The e-tailer, a subsidiary of Gap Inc., announced today it will sponsor season eight of Lifetime Television’s “Project Runway,” which debuts July 29.
As one of the final prizes, the season’s winner will sell an exclusive collection on Piperlime.com.
Also part of the collaboration, the show’s accessories wall — which designers use to complete their weekly looks — will now feature products from the site and has been repainted in Piperlime’s signature green. On the e-commerce site, a shopable version of the wall will allow customers to buy the items they see on TV.
“‘Project Runway’ captures the heart of fashion lovers everywhere. We cheer on the contestants, watch the celebrity judges and are inspired by the styles,” Jennifer Gosselin, GM of Piperlime, said in a written statement. “Piperlime is excited to be part of this celebration of creativity.”