MediaBank: Stuart in Lights… Support for Saab

Light Show
For Stuart Weitzman, it’s all about the lighting. The designer is sticking with the concept of “glamorous lights” — the same theme used last fall — for his spring ’10 campaign. The main difference? This year will focus on the clog, one of the hottest styles of the season. “Our brand is playfully glamorous, and nothing is more glamorous than good lighting,” Weitzman said. “Just ask anyone who has had a dinner party, let alone a Hollywood Star.” The new ads will appear domestically starting in March, in magazines such as Vogue, In Style, Lucky and Gotham. “I hope the campaign will draw people into the world of Stuart Weitzman and my new collection,” the designer said.

On Your Mark
Brooks and New Balance are sprinting ahead with new endorsement deals. Brooks has teamed up with well-known British triathlete and Ironman Champion Chrissie Wellington (below). “Chrissie’s the real deal, one of the most dominating athletes we’ve seen in quite some time,” said Jim Weber, president and CEO of Brooks. “Not only is she winning races, she’s also cheering on those who compete with her. That’s the true ‘Run Happy’ spirit we celebrate at Brooks.” Wellington joins Brooks’ stable of athletes and runners, including Brian Sell and Scott Jurek. Meanwhile, Boston-based New Balance said last week it inked a multi-year endorsement deal with Olympian and American record holder Jenny Barringer, a recent University of Colorado graduate. The firm unveiled the partnership at a press conference in New York last week.

Support for Saab
Tretorn is staying true to its roots by sticking up for fellow Swedish company Saab. In an attempt to keep the car maker afloat, the outdoor brand is launching a “Save Saab” campaign. “This is our way of showing our heritage and supporting another iconic Swedish brand,” said Antonio Bertone, chief marketing officer at Tretorn. The special T-shirt, adorned with the campaign slogan and a Saab car logo, will be sold at the New York Tretorn Shop, as well as online at Tretorn.com for $24. Social media will not be ignored, as Tretorn’s Facebook and Twitter pages will now focus on the cause. A final decision on the future of the car company should be announced by the end of the month or early February, according to a statement. “We hope Tretorn can lend a hand and build awareness for an icon. Saab is part of our global culture,” said Bertone.

Short Takes: Tom Ford is translating the success of “A Single Man” to print by recruiting one of the film’s stars — English actor Nicholas Hoult — as the face of his spring campaign. The ads, which also feature model Carolyn Murphy, will bow in March. … Britney Spears will re-appear as the face of Candie’s advertisements, exclusively for Kohl’s, until year-end. Details of the campaign have not been revealed, although reports are circulating that photog Annie Leibovitz worked with Spears on the shoot.

 

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