MediaBank: Bar is Back

The bright, cheery images from Bar Refaeli’s second ad campaign for Iconix Brand Group’s Rampage label are finally out. The Israeli supermodel was shot back in November by legendary photog Gilles Bensimon at Paris Hilton’s former home in Los Angeles. Categories covered in the shoot were clothing, accessories, intimates and apparel.

The spring ’10 campaign will begin appearing in March issues of fashion and lifestyle magazines such as Elle, Lucky, Marie Claire and Glamour, as well as in outdoor ads and online.

In a statement, Dari Marder, chief marketing officer at Iconix, said, “Bar is the ideal Rampage woman; she is warm, sexy, fun and free spirited. We are thrilled to have her in the campaign for a second season.”

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