LaCrosse Opens New Danner Facility

LaCrosse Footwear Inc. has opened a new manufacturing facility in its home city of Portland, Ore., to produce the Danner brand.

Located in an industrial building about one mile from the company’s headquarters, the factory contains roughly 59,000 square feet, representing twice the footage of the firm’s previous factory there.

According to LaCrosse CEO Joseph Schneider, the facility will be able to better meet the growing worldwide demand from its customers in the work, military, law enforcement, outdoor recreation, hunting and Japanese markets. “Danner is an iconic brand, whose boots have been hand crafted in Portland since 1936, incorporating the highest standards of design, materials and construction,” said Schneider in a company statement. “Our new facility will enable us to extend this great tradition of superior craftsmanship.”

The project follows on the heels of the recent debut of a Danner factory store in Portland. Together, the two openings account for most of LaCrosse’s expected $9 million to $10 million in capital projects for 2010.

LaCrosse worked with both the Portland Development Commission and Business Oregon to secure funding for the plant.

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