Kurt Geiger unveiled an ambitious international strategy Monday, including a planned rollout of 32 new Kurt Geiger stores in Russia, Turkey and Malaysia over the next five years.
Neil Clifford, CEO of Kurt Geiger, said in a statement that the company’s U.K. department store concessions and airport stores have helped determine the extent of the firm’s appeal internationally.
“We see opportunity for a foothold in every fashion market around the world to cater to the international fashionista,” said Clifford. “We are particularly pleased to be partnering with such established operators as Fashion Galaxy [in Russia] and Demsa [in Turkey] and see today’s development as a natural progression of our already very successful international expansion strategy.”
Kurt Geiger, whose stable of men’s and women’s brands include Kurt Geiger, KG by Kurt Geiger and Carvela by Kurt Geiger, will make the biggest push into Russia, where 20 doors are planned, starting with standalone Kurt Geiger stores opening in Gum shopping center on Red Square and the Atrium that will open by the end of the year. An additional five locations are slated for 2011, including a concession in the Moscow department store Tsum and a store in St. Petersburg.
The company has 10 stores planned in Turkey, starting with an Istabul opening in the Istinye Park Mall in December, followed by another in Istanbul and one in Ankara in early 2011. Kurt Geiger’s Turkish partner, Demsa, a division of Sebanci Holdings, operates Harvey Nichols in Istanbul and Ankara and will also sell Kurt Geiger brands.
Meanwhile, in Malaysia, Kurt Geiger has signed an agreement to launch three new standalone stores, including a flagship in Kuala Lumpur in 2011.
The firm is also in discussions with its Middle East partner, Landmark Group, about growing its presence in the region. It has 10 stores there, including a flagship in the Dubai Mall, which opened earlier this year.
“Kurt Geiger’s formula and store format is excellently presented, and given its positioning as upper medium rather than top premium, they should appeal to large audiences in all those places,” said George Wallace of U.K.-based MHE Retail. “Also, the infrastructure is now developed enough with high-quality shopping malls in these places for a brand like Kurt Geiger to achieve critical mass.”