Jimmy Choo Reopens Retail Doors

Jimmy Choo Reopens Retail Doors
Jimmy Choo store in South Coast Plaza in Costa Mesa, Calif.

After extensive renovations to bring its stores in line with its global design concept, Jimmy Choo has reopened three locations.
The stores — at South Coast Plaza in Costa Mesa, Calif.; The Mall at Short Hills in Short Hills, N.J.; and Highland Park Village in Dallas — each feature design elements of a 1940s boutique and showcase the full range of Jimmy Choo shoes, handbags, small leather goods and sunglasses.
“I want it to feel as though you are walking into a lady’s dressing room, a woman’s boudoir with feminine, luxurious and intimate surroundings,” founder and chief creative officer Tamara Mellon said in a statement.
CEO Joshua Schulman noted that the stores needed to be updated to fully reflect the broader product range that the company now offers. “When we opened these stores in 2002 and 2003, the Jimmy Choo range consisted primarily of shoes, and these were conceived initially as shoe boutiques,” he said. “Today, the brand encompasses a full range of luxury lifestyle accessories, so the renovated stores allow for the complete breadth of the Jimmy Choo brand.”

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