Jimmy Choo Expands in Europe

As it continues to ramp up its global retail presence, Jimmy Choo has revealed plans for four high-profile locations in Europe.

In Milan, the company will bow a pair of stores. A new flagship on Via Sant’Andrea, opening in September, will be the brand’s largest location in continental Europe, spanning 2,500 square feet; and a directly-operated concession in the Milan flagship of La Rinascente is set to bow in January 2011.

In Paris, a company-operated concession opened last week at Le Bon Marche.

Finally, the luxe brand will enter the Swiss market in October with a shop in Zurich.

“[The expansion] reinforces our strong commitment to the European marketplace,” said Jimmy Choo CEO Josh Schulman.

By early 2011, Jimmy Choo will operate 110 locations globally. The brand has doubled its store count in the past three years.