For Iconix Brand Group’s OP label, the company brought together Gossip Girl’s Jessica Szohr, Glee’s Dianna Agron and Cory Monteith, 90210’s Trevor Donavan, Alex Meraz from The Twilight Saga: New Moon and Eclipse, and R&B singer Cassie for its upcoming “Rock Your Shine” print campaign, which will drop in May.
“It was just a blast,” said Chief Marketing Officer Dari Marder. “Dianna and Jessica are best friends and were so thrilled to have the chance to work together. Dianna and Cory are co-stars so that chemistry was there already. And, both girls knew Trevor. Cassie and Alex didn’t really know the rest of the cast, but they were warmly welcomed and after spending about 10 hours together, all became fast friends.”