In Brief: Grendha Changes Name, OrthoLite on Amazon

Name Changer

Orlando, Fla.-based Grendha Shoes Corp. has a new name.

The wholly owned subsidiary of Grendene in Brazil is now called Grendene USA Inc. to reflect the parent company.

“By changing our name to Grendene USA, Inc., we are advancing Grendene’s global strategy of aligning its branding strategy consistently around the world,” said VP Angelo Daros. “But while our name is changing, our long-standing commitment to our customers, clients, sales reps, employees and vendors remains steadfast.”

OrthoLite Offering

OrthoLite insoles are now available on their own.

The supplier of performance and comfort insoles announced Wednesday the launch of its Fusion style insoles on Ortholite.com (in partnership with Amazon.com).

OrthoLite insoles are already in shoes by brands such as Nike and Merrell. Now they are offered separately for $20. And for every pair sold, $1 will be donated to the Level Field Fund, a grant-giving program that benefits talented athletes.