In Brief: FitFlop in Clogs, Puma’s Eco-Friendly Insoles

In Brief: FitFlop in Clogs, Puma's
FitFlop’s new Happy Gogh

Clog Collab
FitFlop is launching its own clog version this week.

Its patent wellness clog, called Happy Gogh, comes in five colors — poppy-red, berry-red, blue, plum and black — and retails for $119 exclusively through Kirna Zabête in New York.

“Clogs are really hot, and we needed them to be available now,” said FitFlop founder Marcia Kilgore at the brand’s London press day last week.

Kirna Zabête has already amassed a waiting list for Happy Gogh on its website. The retailer is offering 1,000 pairs starting this week, and U.S. retail distribution is set to widen in August.

“We had a super-successful — and fun — collaboration with Marcia Kilgore two summers ago, when we designed over-the-top FitFlop gladiators,” said Beth Buccini, Kirna Zabête’s co-owner. “So, of course, when Marcia approached us about the clog, we jumped at a second chance to work with her. It’s rare to find a shoe that is sporty, urban and comfortable. They are an easy alternative to the ubiquitous ballet flat, and once again they are selling like hotcakes.”

Friendly Feet
Puma is making more of its products with sustainable materials, as part of its comprehensive S-Index plan to greatly reduce its environmental impact by 2015.

The Herzogenaurach, Germany-based brand announced Tuesday a partnership to use foam insole manufacturer OrthoLite’s line of eco-friendly insoles. Puma and OrthoLite plan to incorporate EcoOrthoLite technology in a third of Puma footwear by 2011.

EcoOrthoLite uses environmentally friendly, non-food-source bio oil as a substitute for fossil fuel. Bio oil replaces 20 percent of petroleum that is used in the polyol component of urethane foams.

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