Heelys Hires New COO/CFO

Heelys Inc. has a new COO and CFO.

The Carrollton, Texas-based company announced Monday that Craig Storey has taken over both positions, effective immediately.

Storey, who was most recently CEO and CFO of Sprig Toys in Ft. Collins, Colo., will be responsible for managing financial, legal, IT and operations for Heelys. He will also focus on the company’s growth in Europe, Asia and Latin America, according to a written release.

“We are excited to have Craig join the Heelys team,” CEO Tom Hansen said in the statement. “He’s managed extensive operations, dealt with retailers and has experience in licensing, acquisitions and logistics. He has also lived and worked in Hong Kong for three years and has firsthand knowledge of a part of the world that is critical to Heelys’ growth and profitability.”