The collaboration, marketed under the Justin Vintage for Fossil label, will combine Justin’s heritage in the cowboy boot market with Fossil’s modern vintage approach to design.
Lisa Lankes, VP of communications for Justin Boots in Ft. Worth, Texas, said Fossil approached them about collaborating. “They had a vision,” said Lankes, adding that Justin suggested toe shapes and heels, while Fossil designed the topstitching detail on the shafts.
“Working with Justin is a great partnership,” said Katrin Reifeiss, PR specialist for Fossil, based in Richardson, Texas. “We fit perfectly. Instead of trying to start our own boot line, we [went] to the experts.”
Made in the U.S., the collection will include two women’s styles at $175, and one men’s at $195. The boots, set for July delivery, will be sold in Fossil stores and on Fossil.com.