Flip-Flop Buzz: Reef, Jamie Kreitman, Grazie

Cruise Time
Reef is introducing Coastal Cruisers for spring ’11. The lightweight slip-ons can be worn with or without laces and have a soft EVA sockliner with built-in arch support. The footbed is a textured, pebbled EVA known as the “Wax Texture Cushion.” Coastal Cruisers retail from $50 to $55 and will hit shelves in January. Additionally, Reef is teaming up with Acai Roots, a company that manufactures Acai berry goods from the Brazilian Amazon, to create a sandal collection called the Ah-sy-ee. The shoes will be embellished with the seeds of the Acai berries and feature vibrant tropical hues, metallics and animal prints, as well as elements such as buckles, coins and wood. The 48 styles for women and 51 styles for men will be found at outdoor and sporting goods retailers, as well as mall-based stores and specialty surf shops, and will retail for $18 to $60. Acai Roots will donate its profits to Rhythm of Hope, a non-profit organization that seeks to improve the lives of people in marginalized communities.

World Series
Havaianas has introduced limited-edition 2010 World Cup-inspired flip-flops to commemorate the 2010 FIFA World Cup in June. The series features 17 men’s and women’s designs for each of the teams competing in South Africa this year. It will retail for $24, exclusively on Us.havaianas.com.

Going Bigger
Jamie Kreitman is expanding her flip-flop line for the summer. The designer will introduce the Cleo, which melds a gladiator look with a leather sole. Retailing at $76, the style comes in black and coffee. Meanwhile, Kreitman’s spring ’10 Champagne Wishes collection, which delivers to stores in May and June, draws inspiration from Kreitman’s inherited vintage jewelry. Each flip-flop is embellished with a unique brooch and will sell for $55 to $65. Jamie Kreitman sandals are stocked at specialty boutiques such as The Phoenician in Scottsdale, Ariz.; Via Moda in Miami; and Renaissance in Southampton, N.Y.

Flip First
Grazie is gearing up for its first season in the flip-flop category. The label, which launched in February, aims to capture the high end while remaining accessible to price-sensitive consumers. With 15 styles for summer, Grazie’s flip-flops will be available in colors such as plum, jade and pewter. Materials include faux crocodile, snakeskin and printed calf hair. The Trapani, a thong sandal in the summer collection, uses a croco patent strap and is embedded with studs and jewels. Prices for flip-flops range from $29 to $64. Grazie can be found at Amazon.com and at independents such as Brother’s in Lafayette, La., and The Shoe Box in Temple, Texas.

Keeping Fit
U.K. comfort brand FitFlop is capitalizing on the success of its patent-pending Microwobbleboard midsole technology by introducing 13 new styles this summer, including the Pietra. With a slimmer design than previous styles, the Pietra features a microfiber-lined upper and will be available in pewter, black, bronze and silver. Five existing styles will be introduced in new colorways, including sky-blue, stone and violet. Like all FitFlop footwear, sandals will have Microwobbleboard midsoles, which the brand claims reduce lower back pain, improve posture and increase muscle activation in the legs. Prices range from $50 for the classic Walkstar sandal to $200 for a limited-edition, Swarovski-embellished pair.

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