The Footwear Distributors & Retailers of America has launched a secure, members-only network to disseminate up-to-the-minute industry information more quickly.
“We are trying to enhance the way we’re communicating,” said FDRA President Matt Priest. FDRAnet works like Twitter for FDRA members, he said. It’s a secure, private intranet that will enable the association to get important information pushed out to members as fast as possible and allow for “real-time communication,“ he said.
Priest said the system could help the association tell members about various topics including Chinese currency, duty rates, product safety updates and successful lobbying efforts on the hill.
FDRA started testing the platform on a small scale with staff and a handful of members in February, following the association’s annual meeting. The pilot was allowed to grow organically, Priest said. He estimated between 50 and 60 users are on FDRAnet currently. The network will be open to all FDRA members and is modeled after similar systems that some member companies have established for internal communications, Priest said.