For the smallest of consumers, the infant and toddler brand has its original Soft Soles slip-ons, ideal for indoor wear. New design motifs for the season include flowers, kangaroos, tigers and fire trucks. Mixed in are several eco-friendly styles, with green components such as organic canvas and recycled leather uppers, naturally tanned suede outsoles and water-soluble inks.
The Mini Shoez line offers “real shoe” looks for a more grown-up statement. Styles include high-top sneakers, Western boots, loafers and Mary Jane shoes, all featuring flexible, non-slip soles suitable for indoor and outdoor wear.
Geared toward toddlers on the go, First Stepz features an array of sneakers, boots and other casual shoes, built on sturdy TPR bottoms for outdoor protection.
Rounding out Robeez’s offering is a selection of cozy fleece- and faux fur-lined slipper booties.
Retailing from $22 to $40, the Robeez line is sold in boutiques, department stores and specialty stores including Nordstrom, Buy Buy Baby, Baby Gap, Brooks Shoes for Kids in California and Harry’s Shoes in New York.