Executive Moves: Grandoe, Hi-Tec, Deckers

Executive Moves: Grandoe, Hi-Tec, Deckers
Bruce Chayet, VP of sales for the comfort footwear division at The Grandoe Corp.

Grandoe Appoints VP of Sales
The Grandoe Corp. has hired Bruce Chayet as VP of sales for its comfort footwear division.  

In his new role, Chayet is responsible for growing the Smartdogs and Hush Puppies branded comfort slipper businesses. He will direct and manage its national sales team, as well as work with key independent retail accounts.  

Chayet previously served as national sales director at Anyi Lu International, launched Chayet International to import and distribute Arcus of France, and was president of the U.S. division of Rieker Shoe Corp.

“Bruce brings to Grandoe a tremendous background in sales to better retailers of comfort, casual and fashion footwear,” Eric Friedman, president and CEO of The Grandoe Corporation, said in a statement. “The combination of his knowledge of the market and the strength of both the Smartdogs and Hush Puppies product lines will be a big benefit to our retail partners.”

Hi-Tec Brings in Outdoor Creative Director

Outdoor and sports brand Hi-Tec has appointed Charles Willis, who will join the company in the coming months as outdoor creative director. 

Willis previously worked for Merrell for 18 years. Most recently he served as that brand’s group VP and creative director.

“As part of Hi-Tec’s ongoing investment in the brand, Charles will undoubtedly be a significant influence and inspiration in our journey ahead,” Ed van Wezel, GM at Hi-Tec, said in a statement. “Hi-Tec will be launching a new and exciting global marketing proposition for spring/summer ’11 in Cape Town in April.”

Hi-Tec also announced that global outdoor category director Hy Rosario will leave the company.

Deckers Hires Director of Corporate Social Responsibility
Deckers Outdoor Corp. announced Monday that Mark Heintz has joined the company as director of corporate social responsibility.

Heintz reports to COO Zohar Ziv, who said that the new hire would be responsible for encouraging environmentally friendly technologies, as well as human rights.

Heintz comes to the company from Hewlett Packard. Deckers has worked with corporate responsibility consulting firm The Cahn Group for the past two years to establish its program in that area.

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