Executive Moves: Geox, Somnio Running

New Order
Somnio Running of Santa Cruz, Calif., has restructured its sales department in a move to support its continued growth. A new in-house team will replace its former lineup of independent sales reps. 


Colin Andrews, named eastern regional sales manager, will drive sales in the Midwest, covering Illinois, Minnesota and Iowa. Thomas Davies, overseeing the Northwest, will be in charge of Northern California, Oregon, Washington, Alaska and Idaho. André Williams will handle the Mid-Atlantic region, and Patrick MacAdie will manage the Northeast. Jason Sichting will cover the Mideast, including Indiana, Ohio, Michigan, Kentucky and Tennessee. Craig Sinbine will direct sales in Florida, Georgia, North and South Carolina, Alabama, Mississippi and Louisiana. Kevin Schultz will cover the South Central region.

Additionally, Tish Mendick, owner of three Z-Coil stores, joins the company as new business development director, focusing on the comfort shoe channel.

Signs of Growth
Edison, N.J.-based Geox USA has expanded its marketing and sales teams.

Evert Rottevell has been named VP of marketing. On the sales side, Todd Masshardt has been appointed territory manager for Northern California, covering Oregon, Utah and the Rocky Mountain states. Mark Brack will handle Washington. And Kevin Cartwright will cover the Southeast, while Patrick Philmon is in charge of the Southwest.

Patrick Dougherty will exclusively manage the children’s division as national sales manager.

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