Crocs Plans Web Expansion

Crocs is turning its attention to the web for growth opportunities.

The Niwot, Colo.-based company announced Thursday plans to launch and redevelop company websites and digital assets with the goal of enhancing online presence and generating supplementary revenue.

Part of the plan includes the launch of new consumer websites in Canada and Australia next month. Both e-commerce sites will be housed on Crocs’ global platform, to help ensure consumers around the world have similar experiences, the company said.

In a separate move, Crocs has launched a new consumer mobile site that can be accessed and allow shopping from any mobile device.

Earlier this summer, the company unveiled a new corporate website at Company.crocs.com. It also houses a new online community and blog, Vitamin C., where fans can interact with the brand and each other. Visitors will also find style tips from style expert Alison Deyette, as well as previews of new shoe styles.

“Creating more and better experiences for those looking to interact with Crocs online is a key to our growth,” Chris Ladd, VP of global direct sales, said in a company statement. “With our increased digital footprint we continue to develop long-term brand platforms that resonate with Crocs loyalists and expand our reach into new customer segments.”

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