Cole Haan got a big boost from not one but two U.S. presidents during a World Cup event at the White House last week.
President Barack Obama, along with Vice President Joe Biden and former President Bill Clinton, gave the U.S. World Cup team a big sendoff on Thursday before they departed for South Africa.
But soccer wasn’t the only topic of the day. Clinton took notice of the team’s Cole Haan caramel Caper shoes, a cap-toe oxford.
“I want to join the team to get the shoes,” said Clinton, according to a transcript from the event.
And the former president event made a point of showing them to Obama following the current president’s remarks.
“Those are nice-looking shoes,” said Obama, who has regularly worn Cole Haan, including on his inauguration day. “This is the best-dressed soccer team I’ve ever seen.”
Cole Haan reps said they are excited about the buzz surrounding the shoe.
“As a member of the Nike Inc. family, the opportunity to outfit the U.S. soccer team for its White House visit in Cole Haan’s Caper oxford organically presented itself,” said Merideth Gilmor, Cole Haan’s senior director of communications. “We’re thrilled the Caper caught the eye of former President Clinton.”