New Balance has partnered with Crewcuts, J.Crew’s children’s brand, to offer two exclusive sneaker styles: the 410 in gray and the 420 in blue. Both styles, which retail for $46 and $47 respectively, are available in sizes 11 to 3 through the retailer’s catalog and Website. For spring, New Balance’s 410 style, done in a black/red colorway, will be added to the lineup. Sanna Makela, kids’ product manager for Boston-based New Balance, said the partnership with Crewcuts, which may expand to the retailer’s brick-and-mortar stores in the future, “gives New Balance access to a broader channel of distribution and more contemporary customer” for its kids’ line.
See Kai Run has got kids covered for spring with the launch of a new line of socks. Designed to complement the Seattle-based brand’s colorful shoes, the socks come in coordinated two-pair packages, retailing for $10 each, with patterns including stripes, florals, argyle and polka dots. The socks are made from a blend of certified organic cotton, nylon and Lycra, and feature non-binding cuffs for a comfortable fit. They are available in sizes for babies and toddlers up to age 3. The socks will have the same distribution as the footwear, mainly boutiques and independents.
Livie & Luca has introduced a line of leather soft-sole baby shoes called Just Born. The initial offering consists of three of the San Francisco-based brand’s most popular boot styles: the London, Holland and Woodland. Available for babies up to 24 months old, the booties feature wide instep straps with Velcro closures, padded collars, cushioning in the insole and suede-and-rubber bottoms suitable for both indoor and outdoor wear. They retail for $36 at boutiques including Fiddlesticks in San Francisco, Bellie & Katrina in Hoboken, N.J., as well as e-tailers such as Endless.com and Zappos.com. For fall ’11, Livie & Luca plans to add other styles to the Just Born offering, such as loafers and Mary Jane shoes.