Children’s Buzz: Crewcuts, See Kai Run & More

Crew Team
New Balance has partnered with Crewcuts, J.Crew’s children’s brand, to offer two exclusive sneaker styles: the 410 in gray and the 420 in blue. Both styles, which retail for $46 and $47 respectively, are available in sizes 11 to 3 through the retailer’s catalog and Website. For spring, New Balance’s 410 style, done in a black/red colorway, will be added to the lineup. Sanna Makela, kids’ product manager for Boston-based New Balance, said the partnership with Crewcuts, which may expand to the retailer’s brick-and-mortar stores in the future, “gives New Balance access to a broader channel of distribution and more contemporary customer” for its kids’ line.

Sock Hop
See Kai Run has got kids covered for spring with the launch of a new line of socks. Designed to complement the Seattle-based brand’s colorful shoes, the socks come in coordinated two-pair packages, retailing for $10 each, with patterns including stripes, florals, argyle and polka dots. The socks are made from a blend of certified organic cotton, nylon and Lycra, and feature non-binding cuffs for a comfortable fit. They are available in sizes for babies and toddlers up to age 3. The socks will have the same distribution as the footwear, mainly boutiques and independents.

New Addition
Livie & Luca has introduced a line of leather soft-sole baby shoes called Just Born. The initial offering consists of three of the San Francisco-based brand’s most popular boot styles: the London, Holland and Woodland. Available for babies up to 24 months old, the booties feature wide instep straps with Velcro closures, padded collars, cushioning in the insole and suede-and-rubber bottoms suitable for both indoor and outdoor wear. They retail for $36 at boutiques including Fiddlesticks in San Francisco, Bellie & Katrina in Hoboken, N.J., as well as e-tailers such as Endless.com and Zappos.com. For fall ’11, Livie & Luca plans to add other styles to the Just Born offering, such as loafers and Mary Jane shoes.

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