MILAN — The daughter of well-known luxury designer René Caovilla is striking out on her own after working with her father for the past decade.
Giorgia Caovilla will launch her first solo collection, O Jour by Giorgia Caovilla, next week at the Plaza Hotel in New York, with a presentation in Milan also on tap.
In an exclusive interview with Footwear News, Caovilla, 37, said her stint with her father prepared her well for the new venture.
“[My father] is a genius at what he does, and I can only thank him for the experience I had with him and for what I learned from him,” she said.
And while Caovilla also hopes to attract a strong following in the women’s market, she does not expect to compete with her father. “There is no conflict with his collections because the customer may be similar, but the context is entirely different,” she explained.
Her line, which will bow for spring ’11, draws on its name (“jour” means “day” in French) to focus on daywear styles.
“It’s feminine and wearable,” said Caovilla, who embellished her 40 spring styles with bows or ribbons, and incorporated a color palette of beige, orange, cherry and brown. Retail prices range from $300 to $350.
The collection will be manufactured in Italy’s footwear hub, the Riviera del Brenta, at a factory that also produces styles for Chanel, Dior and Louis Vuitton.
Despite the challenging economy, Caovilla said she was optimistic about the prospects for the new collection.
“Retailers and customers need new stimuli,” said Caovilla, who bases her designs on her own needs as a busy working mother.
Of her new venture, the designer said she followed her intuition.
“When I started selling [René Caovilla’s collections] in the U.S. years ago, I didn’t even speak English, but I was very focused and very obstinate. This is no different,” said Caovilla.