Campisi succeeds Doug Morton who stepped down from the top position last October, though he remains as chairman at the company. Since that time, Campisi, along with Tom Hendrickson, chief administrative officer and CFO; and COO Greg Waters, have fulfilled the duties of the leadership role while an executive search was conducted.
After joining the sporting goods chain in 2004 as president of merchandising, Campisi was named as president and chief merchandising officer in 2005.
In his new role, Campisi told Footwear News he planned to refocus the organization around the customer experience and delivering value. “We’ve done a lot of research, and it tells us our customers look not for discounting but for great brands and value,” he said. “We’re also about to launch a new training program for our associates, and you’ll see [the effects of] that in our stores at the end of May. You’ll clearly see a change in style and enthusiasm.”
For his part, Morton expressed in a statement his confidence that Campisi would continue to grow the business and build on its recent successes. “Most recently, David has proven to be an instrumental leader by delivering strong fourth-quarter results,” he said. “He has been successful in building a world-class executive team that has developed an inspiring plan to deliver growth in 2010 and beyond.”