Ben Sherman Signs GMI to Licensing Deal

Ben Sherman announced on Monday it has inked a licensee agreement with GMI.

Under the terms of the deal, GMI will design, manufacture, market, and distribute footwear under the Ben Sherman label in North America beginning with the fall 2011 season.

For its inaugural season, GMI will product about 25 styles with casual items priced at $65-$110, and dressier styles for $100-$150.

A higher end component of the footwear offering, called The Plectrum collection, will feature Italian-made, more fashionable product, including trainers, moccasins, and Chelsea and desert boots. The collection will retail at $280 to $420.

“We’re truly excited to partner with GMI in North America,” Ben Sherman CEO Pan Philippou said in a press release. “Ben Sherman is a lifestyle brand and the footwear collection rounds out our offering for men, head-to-toe. We’re confident that GMI understands the Ben Sherman brand will deliver a fashion-forward, quality product.”

For his part, GMI president and CEO Stefano Maroni said in a release he looked forward to working with the label.

“Ben Sherman is a heritage brand that has always been in the forefront of cool, yet classic clothing,” he said. “We’re thrilled to offer a footwear collection that will capture the brand’s spirit.”