BBC Inks DKNY Kids’ Deal

BBC International is adding another big-name brand to its stable.

For spring ’11, the company will relaunch DKNY in the children’s market. The collection, to be available in toddler, youth and tween sizes, emphasizes active-driven looks, including canvas vulcanized sneakers and skimmers, joggers, cork-footbed sandals, patterned rainboots and gored gladiator sandals for girls.

Signature DKNY branding elements, such as subway token logos and New York skyline images, are featured throughout. A small selection of boys’ sneakers and flip-flops also will be available. The collection will retail from $16 for EVA thongs to $50 for athletics.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s