Athletic Buzz: Volley, Technica & More

Your Serve

Australian tennis brand Volley, a staple Down Under since 1939, will have its first broad launch in the U.S. market at the upcoming Project show this month. Created by Australian tennis legend Adrian Quist for on-court use, the simple canvas silhouettes have remained largely unchanged since their introduction. New York-based JM&S Projects LLC brought the line to the U.S. in an exclusive partnership with Steven Alan for this year, but is opening up the distribution for the unisex styles at the show. (Women’s-specific styles will ship later this year.) A $60 low-top will be available for immediate delivery; the $80 high-top will deliver Oct. 1. Both are targeted to sneaker boutiques and independents.

Maxed Out

West Lebanon, N.H.-based Tecnica is introducing its first trail-running shoes this spring. The $150 Inferno Max and $130 Diablo Max will feature the brand’s new TRS Max technology, a combination of extra EVA cushioning, a 30 percent larger footprint than traditional styles, a wrapped midsole and an outsole designed to transition the foot through the gait cycle. Styles for both men and women will deliver this spring to outdoor independents and a limited number of running stores.

Canadian Originals

Vancouver shoemaker Native is expanding its line of molded, lightweight, all-EVA sneakers with two new models for spring ’11 — including its first dual-density style. The line will be available in a variety of colors for both men and women, and includes the Howard, a take on the traditional boat shoe, and the Jericho, an interpretation of a classic vulcanized sneaker. And like all Native products, the shoes are waterproof, washable, antimicrobial and animal-free. The new looks will retail for $45 for the Jericho and $50 for the Howard, and both will deliver to select boutiques and online accounts.

Bare Necessities

New York-based Jambu is boarding the barefoot bandwagon with the Barefeet Designs collection for spring ’11. With three styles for for women, the $99 range features a memory foam footbed that the company compares to “walking on sand,” and lightweight and flexible outsoles made of a blend of natural and synthetic rubbers and rice husks. The collection will deliver Jan. 15 to independent retailers, e-tailers and sports- and outdoor-focused accounts.

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