Ariat Expands Into Apparel

Ariat International is expanding its repertoire with a collection of denim wear for spring ’10.

The Union City, Calif.-based company, known for its equestrian and Western footwear, will debut Ariat Denim, focusing on performance riding jeans for men and women designed with such features as waistbands that don’t gap. They are also made to transition to all-around city wear.

Included in the offering are three styles each for women and men, with the women’s retailing at $65 and $70, and men’s at $55 and $60. The jeans are set to hit Western specialty stores this month.