Spring Preview: Jellypop

Jellypop footwear is looking to sweeten spring for trend-loving teens everywhere. The newest brand to join the portfolio of footwear brands run by Irwindale, Calif.-based EDL has also wooed retailers — mainly department stores — with price points between $39 and $69. The styles, targeted toward teenagers and college students, include wedge platforms, multistrap sandals, thongs and ballet flats adorned with flowers, metallic trim and beading.