Fall Preview: Hi-Tec

Modesto, Calif.-based Hi-Tec is putting a premium on technology for its fall ’09 line, which uses Vibram rubber, Thinsulate insulation and the company’s Ion Mask waterproofing system to keep customers warm, dry and stable in winter weather.

The $50 to $110 collection will begin delivering this month (continuing through September) to outdoor specialty shops, family footwear chains and sporting goods accounts.