Athletic Buzz: Mizuno for Girls & Boys

Girls & Boys

Mizuno has retooled the outsoles of some of its most popular shoes to better suit the different running styles of men and women. The Wave Rider 12, the Wave Inspire 5 (at left), the Wave Creation 10 and the Wave Nirvana 5 all feature the Norcross, Ga.-based company’s Gender Engineering concept. To account for the heavier weights of most male runners, Mizuno has tweaked the soles of the men’s shoes to make them wider and slightly fl ared to increase the landing area. On the women’s version, the soles have more pronounced fl exed grooves and a more rounded outside heel, which helps control the pronation and ankle rolls that affect female runners. Retail prices range from $99 to $139. The Wave Rider 12 and the Wave Inspire 5 launched last week at running shops and select sporting goods and online accounts; the Wave Creation 10 and the Wave Nirvana 5 will be available through the same distribution in January.

Gaining Momentum

Boulder, Colo.-based running brand Newton is expanding beyond its core offering for spring ’09. The Momentum, its fi rst road-to-trail model, features a fast-drying upper made with closed mesh, a molded support frame, a polyurethane toe cap for durability and a refl ective back tag. A sticky rubber outsole and bi-directional treads make the shoe trail appropriate. Available for men and women, the Momentum accommodates orthotics and features an antibacterial sockliner. The style is built on the brand’s new universally posted midsole, designed to stabilize all foot types. And while fi nal pricing for the style has yet to be determined, it is scheduled to deliver in August to running-specifi c shops and select outdoor accounts.

Bounce to It

Reebok is putting a spring in women’s steps with its new Easy Tone collection. A pod in the outsole with two exercise ball-like protrusions lets wearers tone their legs outside the gym. The Canton, Mass.-based brand, a division of Herzogenaurach, Germany-based Adidas, has previously used this technology to provide cushioning in its walking shoes. In the new Easy Tone collection, however, the pods are pushed to the surface in the heel and forefoot to create resistance. The series includes two styles — the Inspire (at left) and the Go Outside — which both retail for $110. After soft launching at Foot Solutions for Black Friday, the Go Outside will roll out nationally in February and March at select online and sporting goods locations. The Inspire will launch exclusively at Lady Foot Locker in March.

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