The WSA Show is unveiling a new date and venue strategy in response to industry feedback about the timing and layout of the show.
Beginning in February 2010, WSA will return to the “historical” calendar, organizers told Footwear News at this weekend’s event, which closed on Sunday in Las Vegas.
The show will now be held during the first week of February and first week of August each year, according to Elyse Kroll, founder and chairwoman of ENK International, which owns WSA.
In addition, the event will now be held under one roof on a permanent basis. In February, WSA will take place at the Mandalay Bay Convention Center (with WSA Collections remaining at the Venetian Suites). Starting next August, it will move to the Sands Convention Center and Venetian Suites on a permanent basis (for details, see below).
“What everyone wanted was the right dates under one roof, so now we’re making these moves,” said Kroll, noting that ENK had moved quickly to meet the demands of the industry. “It’s the beginning of some monumental changes.”
Kroll acknowledged that the dates would now overlap with FFANY in New York, but said she was confident that WSA was the right platform for the market at large.
“I’m not asking people to choose [which show they will attend] … but FFANY is a small segment of the market. We serve the entire industry,” she said. “Hopefully, we will get our fashion people to participate.
WSA dates and locations:
February 2-4, 2010 at Mandalay Bay
August 3-5, 2010 at The Venetian/Sands Expo and Convention Center
February 1-3, 2011 at The Venetian/Sands Expo and Convention Center
August 2-4, 2011 at The Venetian/Sands Expo and Convention Center
February 6-8 2012 at The Venetian/The Sands Expo and Convention Center
August 1-3, 2012 at The Venetian/Sands Expo and Convention Center
For more on this story, including industry reaction, check out the Aug. 10 print edition of FN.