What’s Selling: Comfort

The Clog Shop, Great Neck, N.Y.
1. Birkenstock Arizona and Giza sandals
2. Naot Santa Barbara sandal
3. Dansko Sissy (at left)
On sale: Store at full price.

The Shoe Store, Jenkintown, Pa.
1. Arche Satia (below) and Ska sandals
2. Ara crisscross sandal
3. Beautifeel Ginger wedge
On sale: 50 percent off entire store.
“We [put the store on sale] since we close in July,” said owner Joanne Karpowitz. “We’ve found many locals go to the beach for the month.”

Morgans Shoes, Madison, Wis.
1. New Balance 1123 and 927 wide-toe styles
2. Naot Paris dress sandal
3. Finn Comfort Jamaica slide
On sale: Store at full price.
“Service is the reason we are here,” said CEO Jeff Langner, about the store’s pricing approach. “If you can create a relationship while you have [customers] in the store, they’ll come back and pay more for the shoes.”

Shoes-N-Feet, Bellevue, Wash.
1. Brooks Addiction sneaker
2. Naot Kayla sandal
3. Aravon Phoebe sandal
On sale: Store at full price.
“People are buying more function,” said Chris Bentvelzen, managing member. “It’s need versus want. They’re looking for shoes that are multipurpose.”

The Shoe Inn, Hoover, Ala.
1. Naot Kyra sandal (below)
2. MBT Lami shoe
3. New Balance 927 sneaker
On sale: Store at full price. “People are buying white sandals,” said Amy Reese, store manager. “White is in fashion now.”

Salamander of Chicago, Chicago
1. Romika Mokassetta open-toe style
2. Worishofer sandals
3. Ara peep-toe dress shoes (below)
On sale: Store always has a clearance section with styles low on inventory.
“People tend to be more price-conscious than before,” said owner Angela Aufegger, noting that customers are now shying away from $159 sandals even though they may be comfortable.

Shoe Box, Modesto, Calif.
1. New Balance 1123 style (above)
2. Finn Comfort Jamaica slide
3. Dansko Sela sandal
On sale: Store at full price.

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